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This is a qualitative research and consensus-building exercise developing content for a nicotine replacement therapy (NRT) adherence intervention. This study is being sponsored by the University of Nottingham and UEA, and is supported by ECCH's Smokefree Norfolk service.

The aim of this study is to derive content (messages) for an intervention to improve pregnant smokers’ adherence to NRT, which are acceptable to smokers and cessation practitioners and so can be used in NHS behavioural support for stopping smoking.